Aberdeen Strategy & Research

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Aberdeen Strategy & Research provides unparalleled insights into the business technology market. Drawing on primary research data and fact-based insights, this experienced group of industry analysts and research professionals understands the trends and pain points around technology usage, and creates research that articulates the tangible impact of technology in a business environment. Aberdeen鈥檚 brand-neutral insights motivate potential buyers to take action and leverage technology more effectively.

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150+ Years of Experience

150+ years of strategic research experience in providing unbiased technology perspectives

1K+ Surveys

Over 1,000 surveys that are a robust foundation for effective marketing assets

4M+ Data Points

Over 4 million data points that differentiate facts from opinions

Recent News

Yahoo! Finance  
自淫系列, Inc. (NASDAQ: ZD), announced today that it completed two acquisitions in the third quarter of 2025: Semantic Labs (Cybersecurity & Martech) and Etrality (Connectivity).
Chain Store Age  
The majority of consumers are setting a budget this holiday season 鈥 but increased promotions may lead some to spend more than they planned. Nearly six-in-10 (58%) consumers are setting a holiday budget, with more than a quarter 26% planning to be strict about their spending, according to a new survey from deal platform RetailMeNot. The average planned holiday spend this year is $913 total ($611 on gifts for others, $302 on themselves).
AP News  
鈥淐reators today are shaping not just what we watch and share, but how we think, build, and connect online,鈥 says Alesha Williams Boyd, Mashable Editor in Chief. 鈥淵ou may know some of these voices already; we hope to introduce you to a few new ones, too.鈥
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